A UX design for the next era of learning

The initial immersion and discovery phase revealed an opportunity to simplify and reorganize an abundant library of valuable content into an easy-to-navigate resource center. Intuitive information architecture allows potential corporate subscribers to quickly understand Udemy Business’s value proposition through case studies, articles, and infographics. With a goal of differentiating itself from the “sea of sameness” in the digital education space, Grafik collaborated with Udemy’s in-house illustrators to leverage fresh, unique design styles that pop and entice visitors to dig deeper into the content of the site. 

As Grafik collaborated with a multi-departmental task force, impeccable project management was crucial to ensure brand, security, and accessibility compliance throughout the redesign. To meet quick deadlines Grafik took a four-pronged agile sprint approach with strategy, design, development, and copywriting teams working simultaneously. The result was a web experience that positioned Udemy Business as a global leader with sustained lead generation to propel its growth.