Clearing the path for solution seekers
After various interviews, focus group tests, and a deep dive into website analytics, we discovered that while ECG was seen as highly reputable by industry insiders, many of its potential clients were struggling to uncover the most valuable aspects of its expertise and services. To clear the path towards more new partnerships, we redesigned the ECG website with streamlined user journeys that better address the problems and pain points gathered in our upfront findings and lead prospects to prominent calls to action.
