Print copies of all Merritt Clubs advertisements done by Grafik

Brand Refresh

More than new words and pictures

Ready to build a brand that transforms stakeholder perceptions, changes behavior, and drives bottom line performance? Our experienced strategists will guide you through a makeover that redefines your purpose and your value in ways both singular and compelling.

Our process begins with a deep dive into your organization, your audiences, competitors, and industry, with one-on-one interviews, audits, and surveys. Once we all agree on where things stand, we take your brand where it needs to go, with a brand strategy that puts your team in the driver’s seat.

Mila Arrisueno, analyzing data on her computer

Immersive Research

  • Internal Stakeholder Interviews
  • External Stakeholder Interviews
  • Communications Audit (All Messaging)
  • Site Audit
  • Competitive Review
  • Competitive Digital Review (Including Social Media)
Grafik, a top branding agency, leverages brand attributes, brand pillars and a strong digital marketing strategy for a brand refresh.

Sound Strategy

  • Brand Attributes
  • Brand Pillars
  • Target Audiences and Persona Development
  • Positioning
  • Messaging Platform
  • Digital Marketing Strategy
  • Mantra Development
Integrated marketing requires a strong visual identity which includes coordinated websites, display ads and logos.

Impactful Creative

  • Visual Identity
  • Logo
  • Website
  • Display Ads
  • Outdoor
  • Experiential
  • Tradeshow

Brands that we’ve helped

From technology to e-commerce to finance and beyond, we’ve built brands that create value, attract talent, and get people talking.