Is your nonprofit organization feeling the negative effects of a turbulent economy? Are you looking for new and innovative ways to fundraise? With over 4.59 billion users worldwide, it’s no wonder that nonprofits are leaning…
Another directive has been cast down from our internet overlords: Google has announced it will be turning off Google Universal Analytics on July 1, 2023 and replacing it with Google Analytics 4, or GA4. This…
Although the 2022 Super Bowl is already well in our rearview mirror, trending topics and frequent Google searches reveal that a select group of ads shown during the biggest sports, entertainment, and marketing spectacle of…
2021 was the year of adjusting for nonprofits as the world trudged through the second year of the pandemic. Fundraising efforts continued to lean heavily on virtual events and peer-to-peer campaigns, but they also leveraged…
If the Internet is a highway, search engines are the map. In the past 20 years, search engines have grown from a useful tool to an absolute necessity for navigating the Internet. Nearly 93% of…
Instagram has exploded in popularity since its release in 2010, with an estimated 1 billion active monthly users as of July 2021, according to Statista. In response, brands are increasingly looking to Instagram to build…
You may be wondering if your brand should be on TikTok. As the fastest growing social media app, TikTok has over 70 million active monthly users in the US, and its user base grew 800%…
As more people continue to cut the cord, advertisers now look towards video games as an essential outlet for engaging with their target audiences. Video games have become a leading form of media in the…
