I’ve learned a lot as part of the Grafik team for nearly 10 years, but nothing as important as the value of giving back to our design community. I owe this understanding to my boss,…
Over our 36-year history, we have been recognized for many awards and honors, and every one of them is special to us. After all, every award highlights the hard work of our talented staff. This…
After several deep dives with global power company (and Grafik client) AES, it became clear that to effectively promote safety we had to reframe the very concept of an accident. AES had already taken the…
My Dad hit Normandy Beach on D-Day 5. He was a mechanic and truck driver in the motor pool; if he even carried a gun he never told me. He rarely spoke about the war.…
Few things in business are as gratifying as working with startups, particularly those intent on disrupting an industry. Real game-changers are pretty rare in Silicon Valley and New York, and all the more so in…
It’s a simple idea—and it works because it’s so well executed. Petco, one of the country’s largest specialty retailers for pet foods, supplies and services, is launching a $15 million marketing campaign this week with a new…
Packing up 34 years’ worth of work is not only daunting, it is therapeutic. It has given me a chance to purge the things that I do not want, to look at the hundreds of…
Summer: Hot sidewalks, cool Slurpees from the 7-Eleven, and hot dogs. Memories of mustard, soft hot dog rolls, and sauerkraut. Hot dogs equaled fun—baseball games, summer nights at the swimming pool, and the rare view…
