Updating the UX for the world's largest takedown provider

Grafik collaborated with in-house talent at Netcraft to reorganize the content into a simplified and easy-to-navigate website that allowed potential customers to quickly understand Netcraft’s value proposition. Most importantly, due to the nature of cybercrime and security, the Netcraft website required additional security measures that demonstrated their ability to keep their own intellectual property locked down and hidden from their competitors or malicious phishers alike. Grafik used Netcraft’s new brand logo and colors to expand the digital visual identity in a design that was both inclusive, welcoming, and not intimidating, a common misconception about cybersecurity and crime.