Research & Positioning
Extensive internal interviews, customer roundtables, and competitive audits informed the strategy behind our rebrand, a rebrand that ultimately told the story of two best-of-breed entities coming together to provide invaluable insights—in other words, The Clarity to Act.
That apt summation of what GTreasury offers their target audience became the new mantra for the firm, as well as the basis of an introductory campaign. It was rolled out along with a new logo, brand colors and refined messaging.
