Mergers & Acquisitions

Bringing the future into focus, together

Our experts know the M&A drill: time is compressed, business leaders are tense, financial stakes are high, political sensitivities abound, and everyone has an opinion that matters. Yet, defining your brand can’t be shortchanged. This is when you need focus and objectivity. Grafik delivers both by gathering perceptions from all business units, addressing concerns head-on, and exploring all the options to ensure your business is positioned for continued growth and evolution.

While integration and alignment are always top priorities after a merger or acquisition, often little attention is given to uncovering the most deeply held beliefs and motives of each organization. At the heart of our research, strategy and design process is a meaningful evaluation of the common themes and shared values that will unite you. And as evidenced by the success stories below, it’s an approach designed to ensure your new brand appeals to internal and external audiences, fosters positive market perceptions, and delivers bottom-line performance.

Mila Arrisueno, analyzing data on her computer

Immersive Research

  • Internal/External Stakeholder Interviews
  • Internal/External Stakeholder Surveys
  • Communications Audit
  • Website Audit
  • Competitive Review
Grafik, a top branding agency, leverages brand attributes, brand pillars and a strong digital marketing strategy for a brand refresh.

Sound Strategy

  • Naming
  • Target Segmentation and Persona Development
  • Brand Positioning
  • Go-To-Market Strategy
  • Mantra and Messaging Development
Integrated marketing requires a strong visual identity which includes coordinated websites, display ads and logos.

Impactful Creative

  • Visual Identity
  • Logo Design and Production
  • Website Design and Development
  • Marketing and Advertising
  • Office Branding

Recent M&A success stories

When these companies added new strengths and capabilities, we helped the world understand both who they still are, and what they’ve become.

modern campus brand

Engaging modern learners

View Case Study
GTreasury logo on white background

Integrating two powerful tech brands

View Case Study
alliance for automotive innovation

Where to? The future.

View Case Study
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Firms we've helped

Your brand should be the accelerant that rockets your company to greater and greater success. Here are a few of the companies we’ve helped thrive.

Our Latest Insights

Our strategists and creatives offer guidance on the timing, process and investment required for a successful branding project.

Brand Strategy / October 1, 2020
Are you rebrand ready?
There are many different reasons to consider a rebrand. The most common involve a shift in operational conditions such as a recent merger, acquisition, product launch, or entry into a new market. But a rebrand may also be triggered by new leadership looki…
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Efrat listening to explanation about colors
Brand Identity / December 4, 2017
What’s so important about your brand?
A brand, most simply, is your company’s identity. More poetically, a brand is defined by where you’ve been and where you’re going. It is ever evolving, constantly under threat, and formed by every interaction. It is what the public thinks you are, w…
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Yellow wall being painted over with pink
Brand Strategy / August 30, 2019
Branding & marketing: when to use an agency vs. DIY
Every marketing team has its strengths and weaknesses. Maybe yours has demand generation down to a science, but struggles to maintain brand consistency. Or perhaps you have brilliant ideas about how to drive brand awareness, but nowhere near enough resour…
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