If short-term investing seems counterintuitive to you, that’s because you’re probably not a member of a corporate treasury team. Treasurers know that wise short-term institutional investments of cash can have a real impact on bottom lines while still maintaining the liquidity needed for timely acquisitions that support corporate strategy.
Founded in 2003 by people who saw the need for an easy-to-buy, easy-to-sell channel wholly independent of the banks offering these investment products, Institutional Cash Distributors has always remained true to its founding principle—one that Grafik surfaced in a simple Mantra: Treasury First.
Over the years, ICD refined their offerings, consolidating services through a robust portal and ensuring follow-the-sun support to serve a truly global client base that includes the world’s best-known brands. To reflect their ease of use and technical expertise wed to high-touch service, a new, modern-yet-friendly logo was created, leveraging the color palette already well-known to their current customers. In addition, new brand assets and the introduction of a photography style were applied to a reimagined website and all marketing materials.
