eMerge Americas

Shaping the future of tech with an upgraded website

eMerge Americas is a global technology conference + expo held annually in Miami. Their mission is to shape the future of tech by partnering with and bringing together the entire tech and entrepreneurial ecosystem, from government to higher ed, startups to investors, corporate enterprises to media. However, eMerge Americas’ outdated website didn’t reflect its status as a leading global tech conference—so they came to Grafik. To better connect organizations and individuals and amplify the stories of how Miami is advancing tech and innovation on a global level, they needed a more strategic and flexible web platform to improve organic search opportunities and engage users to increase event attendance, speakers, and sponsorships.

Grafik put together a comprehensive website strategy aimed at accomplishing several key goals, including strengthening UX; clarifying navigation; updating content to highlight news, insights, reports and social impact; and creating opportunities for registration and partnerships. Throughout discovery and strategy, we dug into keywords, heatmaps, competitor websites, and navigation examples.

We helped eMerge boost SEO with a plan for ongoing creation and publishing of content, keyword strategy, and technical best practices. We improved the user experience through an eye-catching, engaging design that showcases eMerge America’s dynamic nature and clear paths that direct users toward relevant CTAs. Throughout all this, we continued to maintain their public-facing website until the new site was ready for launch.

As of February 2024, the new eMerge Americas website has launched, seamlessly transitioning ad campaigns and lead generation efforts to a new, more streamlined web experience. In fact, the 2024 event had a fantastic attendance of 20,000+ from all over the world.

 

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