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Marketing
Integrated B2B marketing that works
Compelling and valuable on-brand content, delivered at the right time, through the right channels, wins hearts and minds. Whether you’re looking for an attention-grabbing ad campaign or a long-term agency partner to help scale your marketing program, our team is here to help transform every touchpoint into a highly memorable branded experience. As experts in market research, strategy, execution and measurement, we’ll work with your team to create powerful triggers that tempt your audiences to lean in and learn more.
Our B2B marketing specialties
Growing brand awareness
- Search Engine Optimization Strategy
- Content Strategy & Creation
- Social Media Strategy
- Radio & Podcast Advertising
- Out of Home Advertising
- Experiential/Event Marketing
- Display & Video Campaigns
- Native Advertising
- Media Planning & Execution
Converting leads
- Paid Search Campaigns
- Paid Social Campaigns
- Email Marketing/Marketing Automation
- Landing Page Design & Development
- Direct Mail Marketing
- Account-Based Marketing
- Retargeting/Lead Nurture Campaigns
Driving customer loyalty
- Sentiment Analysis
- Email Nurture Programs
- SMS & Social Messaging
- Review & Referral Campaigns
- Event-Based Marketing
Research
We start with an in-depth review of your marketing collateral, technologies, and historic campaign performance. This research, in addition to an audit of the competitive landscape, will help us understand where there are opportunities for growth and differentiation.
Marketing Strategy
Together, we outline your key performance indicators and align actionable marketing personas to inform messaging, targeting criteria, creative executions and more. Our goal, as in any strategic effort, is to ensure you reach new audiences effectively and don’t leave loyal customers behind. With Grafik as your sherpa, you’ll discover the clearest path to increased awareness, broader appeal, and stronger buyer performance.
Media & Campaign Execution
Whether through social media, display, print ads or experiential marketing, our strategists, writers, and designers create impactful content and campaigns that deliver results. When it’s go-time, you want a reliable partner you can trust to cross every “t” and dot every “i.” Our extensive hands-on experience across both traditional and emerging marketing channels will ensure your brand is always putting its best foot forward.
Measurement
As we test new tactics and messages, our team will measure performance to inform future iterations of the creative—ensuring that we optimize the campaign and hit predetermined KPIs. Our team will also provide performance retrospectives on a monthly, or mutually agreed upon, basis to solidify results and provide transparency.
Constantly evaluating and refining
Why are you in—or not in—a million LinkedIn posts? Who’s visiting your site? Who isn’t? What’s driving return visits? We use the platforms below, and more, to keep our ear to the digital ground.
Latest Case Studies
Aireon
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The Alliance for Automotive Innovation
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HII
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