Grafik The Right Idea written on a brick wall

Ever Play Hookie?

To be more specific, have you ever played hookie while on a business trip? Well that’s exactly what we’ll be trying to entice business travelers to do while in Lynchburg, Va next month in the November 2009 issue of US Airway’s In-Flight Magazine. While Lynchburg gets its fair share of business travelers already, what municipality can’t handle more heads in beds? Especially these days.

Since the ad is going to be placed squarely in the middle of a 20 page feature article on Lynchburg, touting the benefits of doing business there, we thought there was a real opportunity to divert the reader’s focus to all the other things that might be vying for their attention while in town. After all, we can’t forget we’re talking to people. Yes they’re business people. But they’re people first.

We’ll keep you posted.

Ever Play Hookie? ad in US Airway's in-flight magazine

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