Insight Categories: Brand Strategy

Grafik is pleased to announce that we have been selected by the city of Lynchburg’s Marketing Partnership to develop a distinguishing brand for the city. Comprised of representatives from municipal departments and external agencies, the Marketing Partnership realized its need to develop a consistent brand that would be effective in communicating Lynchburg’s unique offerings to its various audiences ranging from citizens and tourists to job seekers and entrepreneurs. Located near the geographic center of Virginia, nestled among the Blue Ridge Mountains, the city of Lynchburg has a lot to tout between its rich American history, nationally recognized urban trail system and up and coming downtown.

As a strategic partner for this initiative, Grafik has already begun working closely with the Marketing Partnership in setting the foundation for Lynchburg’s branding effort that will include development of a new visual identity and marketing campaign. According to Lance Wain, Grafik’s Vice President of Marketing and New Business Development, “Grafik is excited to work with such an esteemed Virginian landmark, and we look forward to making Lynchburg a must-visit destination.”

Grafik is pleased to announce that it has been selected by the Cystic Fibrosis Foundation to develop a marketing communications and branding effort aimed at raising more funds to help cure the life-threatening disease.  In the upcoming months, Grafik will help develop an enhanced brand identity that will be incorporated into a redesigned Web site and various collateral and fund raising pieces.

“We are excited to partner with an organization that has been such a pioneer in raising funds to fight this genetic disease,” said Lance Wain, Grafik’s Vice President of Marketing and Business Development. “We look forward to helping the Foundation update its visual identity and enhance its Web presence and other communications tools.”

Grafik is pleased to announce that it has been selected to develop a new brand identity for the Smithsonian Latino Center, the preeminent organization within the Smithsonian Institution that facilitates national educational programs and exhibits focusing on the arts and sciences, culture and technology emanating from the Latino experience.

Grafik will help the Center articulate its role within the Smithsonian and to the general public through the creation of a series of communications tools designed to reflect the energy and passion surrounding the Center’s goals. Brand standard guidelines will be created so that the organization may implement the new identity across their communications needs.

“The Smithsonian Latino Center selected Grafik as a partner based on our identity work done for the National Museum of the American Indian” said Principal and Creative Director Gregg Glaviano. “We are excited to take on the challenge of representing the Center through the diversity, color, textures and passion surrounded by Pan-Latino cultures.”

Grafik is pleased to announce that the firm has picked up several new clients including WorldSpace Satellite Radio, Consumer Healthcare Products Association, EYA, Lydian Wealth Management, National Datacast Inc., Major League Baseball Players Association, and Volunteers of America. Grafik looks forward to assisting these clients on a variety of marketing and branding initiatives including logo and identity development, positioning strategy, advertising, web site and collateral design, and direct mail.

Grafik is pleased to announce that they have been selected to develop a new corporate brand identity for WB&A Market Research, a leading market research firm. In addition to developing WB&A’s new look & feel, Grafik will create a system of marketing materials including a new website that will help to strengthen awareness of the company.