Summit Trail Advisors
Branding an independent advisory
When six proven financial professionals decided they could best serve their clients by forming an independent advisory, Summit Trail Advisors, they chose Grafik to create their brand. We developed the strategic approach, brand identity and website, and—working closely with other partners—supported a carefully timed, day-one brand launch that made a powerful first impression. When Summit Trail opened its doors in three U.S cities, it was front-page news in the Wall Street Journal. Clients and prospects discovered something much deeper than a new firm; they found a differentiated brand that captured the professionalism and spirit of its founders. You can view the new website here.