Make it Rewarding

Despite being highly-regarded both internally and by their clients, consulting and financial services firm SC&H had low brand awareness; understandable, given they operate in a market dominated by some of the biggest names in business. SC&H turned to Grafik to revamp their brand strategy to best position them as the go-to national consulting and financial services firm.

The engagement began with research. We found a strong and vibrant internal culture with employees proudly practicing a client-first approach, appreciative of the diverse array of support services SC&H provides them; this vitality was nowhere to be found in their stodgy brand. What was needed was a brand that could tell the story of how clients received unique personalized advice in everything from family wealth management to financial audits. In this way, SC&H could credibly position themselves against the Deloittes of the world. Key to this effort was positioning them as a B2B firm operating with a B2C mindset, captured by the mantra Make it Rewarding, which was embraced by clients, prospects, leadership, and staff.