While Shakespeare remains astonishingly relevant for every generation, the Bard can’t seem to shake a fusty image in the eyes of younger audiences. To bring a new generation of patrons to Folger while remaining true to its personality and scholarly roots, we crafted a visual identity, marketing strategy and unifying theme (Shake the World) for the full 2018/2019 season.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.