Canopy Neurodiversity Foundation

Brand StrategyVisual IdentityWeb Strategy & UX

Empowering employment for neurodivergent individuals

Everyone wants the opportunity to reach their full potential, and key to realizing this is a meaningful career. But for neurodivergent individuals, the path from school to employment can be daunting. While a variety of organizations offer support for these job seekers and potential employers, their efforts are not well coordinated, they often lack funding and they all need committed, qualified people.

Washington Neurodiversity Project was created to address this head on, with a goal of launching a new foundation to finance and support these organizations in Washington State. They turned to Grafik to build their new brand from the ground up.

We formed a partnership with WNP’s team and visionary founders to launch The Canopy Neurodiversity Foundation in 2025, by:

Clarifying the mission
with clear navigation and filtering functionality so users can access the research they need within seconds.

Setting the brand strategy through stakeholder research and definition of brand pillars, positioning, and audience messaging.

Naming the organization “Canopy Neurodiversity Foundation” to evoke the shelter, growth and connection they are building.

Designing a logo and full visual identity to capture tone and imagery to bring the brand to life.

Developing canopyfoundation.org website and suite of brand materials for launch and ongoing communications.

We made it work.

Deep commitment.
This was, and is, personal for Canopy and for our Grafik team. Helping our own neurodivergent children, nieces and nephews, and friends reach their full potential hits home for all of us, and Grafik has been working with organizations focused on this cause for many years.

Collaboration and camaraderie
Yes, there were weekly Zoom meetings, but we also traveled to Seattle many times for in-person sessions with the Canopy team. Every trip was impactful and meaningful, creating connection, unified vision, and an engaging and collaborative relationship.

Attention to detail.
Every word and phrase was crafted to be appropriate for and respectful of neurodivergent individuals. Every image and website page was designed for connection and compliance. And every part of the brand was focused by Canopy’s clear and compelling mission.

We envision Washington state as a leader in employment neuroinclusion, where a broad community of people come together to shape a future where neurodiversity in the workplace is acknowledged, accommodated and celebrated.

Thank you for the extraordinary work and partnership shepherding our nascent identity from quiet existence to proud presence! Thanks to your efforts, we have an official name, great taglines, a complete website and a path forward for brand building. Even better, those things were built in settings filled with kindness, humour, empathy and patience. You are all amazing and fun and thank you for the service to the cause. GO GRAFIK!

THE CANOPY TEAM

Outcome

Canopy Neurodiversity Foundation launched in August 2025, beginning its dedicated quest to bring about change… We at Grafik are thankful for this collaboration, very proud of the work, and confident that Canopy will make a real and very important difference in Washington State, and beyond.

Mantech

Campaign DesignMedia StrategyVisual Identity

Always Advancing

In 2022, following its acquisition by Carlyle’s Global Private Equity, Mantech embarked on a strategic transformation to reposition itself as a digital-forward organization. While traditionally known for engineering excellence, the company was looking to highlight its expanded capabilities in digital services such as cybersecurity and artificial intelligence. With expertise spanning cybersecurity, AI/data analytics, IT modernization, and systems engineering, the company needed to build on its reputation for delivering secure, mission-critical technology solutions across C5ISR, cloud migration, logistics, and lifecycle operations.

Shifting to a digital-first innovator

Early initiatives—including external market research and a website redesign—helped initiate the shift in perception and identify key areas for growth. As the company’s vision evolved, it became clear that a more comprehensive brand strategy was needed to fully express its future direction. Mantech recognized the opportunity to redefine its brand identity, reshape market perception, and guide internal culture through transformation. To achieve this, the company turned to Grafik.

Standing at the center of the new brand expression is a mantra created by Grafik—a bold rallying cry that honors Mantech’s 50+ year legacy while embodying its relentless innovation and mission-first focus.

To maximize external impact, Grafik designed a full suite of creative assets for a high-visibility Metro Center station takeover in Washington, DC—a campaign featuring more than 200 ad placements across 13 unique formats. The refreshed identity came to life in one of the city’s busiest transit hubs, amplifying Mantech’s bold new presence at the heart of the nation’s capital.

Grafik also designed a full suite of branded collateral to ensure consistency and impact across every touchpoint. This included a flexible system of supporting brand patterns and a custom-designed icon suite to bring clarity and cohesion to complex content. Comprehensive brand guidelines tied everything together, giving Mantech the tools to maintain a strong, unified presence moving forward.

To spark excitement internally, Grafik designed custom employee swag kits that brought the new brand to life. Each kit was packed with bold, high-quality items that reinforced pride, unity, and Mantech’s forward-focused identity.

Outcome

The refreshed brand launch made a clear impact inside and out. Employees quickly embraced the new identity, energized by bold visuals and branded experiences that brought the cultural shift to life. Outside the organization, Mantech’s Metro Center takeover turned heads and signaled its digital-first direction. According to Mantech, the Grafik-designed creative sparked strong engagement and visibility, reinforcing its role as a forward-looking tech partner. The result: a sharper, more modern brand that honors its roots while successfully repositioning itself as a leader in digital services ready to meet the brand—and mission—needs of tomorrow.

Aledade

Campaign DesignIntegrated MarketingVisual Identity

Do More Good

Aledade is the largest network of independent primary care in the U.S., enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. By providing actionable insights and dedicated support, Aledade enables primary care organizations to succeed financially by keeping patients healthy. Together with more than 2,400 practices and community health centers in 46 states and the District of Columbia, Aledade manages accountable care organizations that serve nearly 3 million patient lives.

Since Aledade’s founding, so much had changed: a five-person start-up is now the nation’s largest network of independent primary care and a pioneer in value-based care enablement.  As Aledade marked its ten year milestone in 2024, leadership recognized it was time to update their visual identity and increase brand awareness. That’s where Grafik came in.

Delivering a purpose-driven brand

Aledade had just minted a simple, yet powerful brand mantra, Do More Good, inspired by their mission to deliver better health, better care, and lower costs — creating a health care system that is good for patients, good for practices, and good for society. As Grafik’s designers set about to bring Aledade’s visual identity to life, our marketing strategists created a channel plan tailored to three primary audience segments, and creative leads began work on a powerful brand video to demonstrate the full impact of partnering with Aledade.

With a clear vision and a powerful message, Grafik teamed up with the talented folks at UNRIVALED to bring their story to life. By choosing to feature partner physicians and their patients, we produced a brand video that not only captured the heart of Aledade’s mission, but also delivered the real-world power of value-based care — while generating a wealth of footage for 15- and 30-second ad formats. Every scene, from interviews to b-roll, was thoughtfully crafted to tell a story that resonates.

Grafik was tasked with redesigning Aledade’s visual identity, from developing a new logo to supporting brand awareness with strategic campaign recommendations. With the goal of simplifying and strengthening the brand, the new logo delivers modern clarity, while the broader identity highlights Aledade’s human side with more authentic imagery, a rich 508-compliant color palette, and carefully refined typography.

A clean, versatile icon designed for shorthand use — perfect for social media and anywhere the full logo isn’t needed.

Outcome

This deeply collaborative effort unified stakeholders across growth, communications, and policy under a revitalized brand platform. Grafik delivered a flexible suite of creative assets — including a new visual identity, video content, and a multi-channel campaign strategy — that not only elevated Aledade’s market presence, but equipped the team with tools to drive awareness, influence decision-makers, and sustain long-term growth well beyond the initial launch.

Services

Branding

Marketing

Web Design & Development