Supply chain power unleashed

To enliven the brand, our team created a logo with personality and movement, suggesting the kind of forward momentum the software helps users generate for their businesses. On the strategy front, we began by developing personas for the main two segments of their user base: seasoned small- and medium-sized enterprises with some experience navigating supply chain and logistics, but lacking the right tool; and small independent business owners who are at the beginning with their supply chain experience. We also identified the channels and placements likely to find these users, and a messaging matrix to communicate with them at each stage of the decision making process. All this work came together to create a multi-touch ad campaign to build awareness and drive users to sign up through persona-tailored landing pages. 

As BrillDog continues to roll out its transportation management system and grow into a full-service supply chain management system, Grafik is excited to continue to serve as its creative and marketing arm.