Personal transportation technology is advancing at a rate unequalled since the birth of the automobile. Cars are no longer expected to simply get you from point A to point B—they’re now expected to park, check the temperature, and even preempt an accident.
So when the nation’s two largest auto associations came together to form the single most authoritative voice of the industry, our challenge was to help them build a new brand focused on creating a transformative path for sustainable industry growth.
This new super power was set to represent the manufacturers producing nearly 99% of cars and light trucks sold in the United States. They just needed the look, feel, and messaging to properly communicate that to the world.
The brand video we created for a symbolic launch at CES spoke to both members and legislators about the storied history of the automotive industry, its current present and bright future focused towards ground-breaking innovation.
“Launching the Alliance for Automotive Innovation is an important milestone as it introduces a singular, clear and respected voice of the automotive industry. We valued our long-standing partnership with Grafik and their work with Global Automakers. It was a natural choice to have them lead us through this important transition and establish a strong brand and industry presence for Auto Innovators. We are very pleased with the positive feedback we have received from our members and the visibility the Alliance for Automotive Innovation has received across the industry.”
The integrated campaign introducing the new brand featured outdoor billboards in key auto markets, digital display campaigns and a VIP launch party for members and stakeholders at CES. Early campaign results feature high audience engagement on both the organization’s new website as well as social media channels.
