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Integrated Campaigns
Compel, convert, and close every step of the way
Our approach marries strategy and activation with ongoing analytics—all to ensure your marketing truly reflects your brand, meets the needs of your diverse audiences, and achieves key performance metrics. It’s this approach that enables us to minimize costs and increase transparency through rigorous testing, weekly measurement and ongoing optimizations.
Research
We start with an in-depth review of your marketing collateral, technologies, and historic campaign performance. This research, in addition to an audit of the competitive landscape, will help us understand where there are opportunities for growth and differentiation.
Strategy
Together, we outline your key performance indicators and align actionable marketing personas to inform messaging, targeting criteria, creative executions and more. Our goal, as in any strategic effort, is to ensure you reach new audiences effectively and don’t leave loyal customers behind. With Grafik as your sherpa, you’ll discover the clearest path to increased awareness, broader appeal, and stronger buyer performance.
Media & Campaign Execution
When it’s go-time, you want a reliable partner you can trust to cross every “t” and dot every “i.” Our extensive hands-on experience across both traditional and emerging marketing channels will ensure your brand is always putting its best foot forward.
Measurement
As we test new tactics and messages, our team will measure performance to inform future iterations of the creative—ensuring that we optimize the campaign and hit predetermined KPIs. Our team will also provide performance retrospectives on a monthly, or mutually agreed upon, basis to solidify results and provide transparency.
What it's like to work with us
Peek behind the curtain at the Folger Shakespeare Theatre, where we created an award-winning advertising campaign to generate buzz around the 2018/2019 season.
Our point of view
Staying on top of the latest digital marketing platforms and trends can be overwhelming. Luckily, it’s our full-time job.
Influencer marketing: its current state and future
Episode Summary:
What exactly is a social media influencer, and why do brands love working with them? In this episode, Justine Hong, a Grafik project manager and local D.C. influencer, came into the studio to discuss the current state and future of influe…
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Google makes the rules. Here are the top 3 for 2020.
2019 was a big year for Google search. Google set into place multiple updates cementing its transformation from a mere search engine to a content curator for the modern user. Powering this shift is Google’s complex search algorithm and ranking system, w…
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Authentic advertising: allies of the LGBTQ community
June marks an important, and admittedly colorful, time for members and allies of the LGBTQ community: Pride Month. Countless cities across the globe hold festivals and parades honoring the fight for equality that started in June of 1968 at the New York Ci…
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