Grafik Blog Level Up Virtual Home Tours EYA Photo

Level Up! Raising the Bar on Virtual Home Tours

One of the biggest challenges for homebuilders is getting someone to invest in a home before there’s even a model for them to tour (let alone their future home).  How do you accurately convey the beauty and elegance of an entire soon-to-be neighborhood when all the buyer can see is a dirt lot?

For years, we’ve been using CGI, or computer-generated imagery, to help our client, acclaimed regional developer EYA, get around this challenge. Anyone who has seen a recent Hollywood action flick or is hooked on role-playing games knows how far CGI has come in the last decade. Animated renderings of kitchens, exterior facades, and the neighborhood—incorporated into real HD video—help buyers imagine themselves in their new homes. EYA’s new townhome neighborhood, Grosvenor Heights, is located in a lush, wooded oasis—highly unusual for a downtown Bethesda location. Buyer feedback and website analytics supported our determination that we had to do far more than say this secluded yet central location is unique—we had to prove it.

“We decided to get airborne to offer a true 360-degree perspective that is immersive, authentic, and aspirational,” says Johnny Vitorovich, Grafik’s lead creative director for EYA. “We delivered by shooting from a drone.”

Collaborating with our photographer and videographer resources, our drone footage leads you into the neighborhood with a tree-top, birds-eve view, setting off these townhomes in a way words simply can’t convey.

“This is a powerful tool for EYA,” says Preston Innerst, EYA’s VP of Sales and Marketing. “Shooting from a drone lets us capture the experience of living in our homes and neighborhoods like never before. It’s a game changer.”

Grafik logo as a placeholder for author's image
Amanda Brooks

Related Articles

How to go cookieless in 2024: What marketers need to know
Beginning the first week of 2024, Google is set to being phasing out third-party cookies. With cookied inventory accounting for 78% or more of programmatic ad buys, the post-cookie era will bring about a seismic…
Read More
How brands are using AI and more to deck out social feeds for the holidays
As the holiday season approaches, businesses are gearing up for the annual online shopping frenzy. With consumers increasingly turning to the digital realm for their holiday purchases, social media advertising has become a crucial tool…
Read More
INBOUND 2023: The brave new world of the AI boom
Earlier this fall, several members of the Grafik marketing team attended INBOUND, a cutting-edge marketing and technology conference hosted by Hubspot. The event was jam-packed with insights, innovation, and inspiration, with two dominant topics that,…
Read More
Why website accessibility should be part of your DE&I agenda
In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…
Read More