Header image of Johnny Vitorovich, Principle Creative Director

Principal, Creative Director

Johnny Vitorovich

Few Creative Directors ever become as deeply ensconced in their client’s business as Johnny. He has consistently brought fresh thinking and keen insight to one of our longest client relationships, helping EYA set a bar for real estate branding over the last 15 years. All the while, Johnny has served as the creative lead for many of Grafik’s most notable rebrands. His ability to clearly express the unique value of organizations through powerful advertising campaigns, marketing tools, and brand experiences has been touted by clients, and honored by global awards programs for branding.


Johnny Vitorovich's favorite things
Photo of Johnny Vitorovich's children jumping into a lake on his bio page.
Photo of big foot sign on trail on Johnny Vitorovich's bio page.
Picture of cabin in the woods on Johnny Vitorovich's bio page.


Johnny Vitorovich's latest thinking
person pointing flashlight at dark purple and blue sky
My favorite summer
The top song playing from my transistor radio was “Night Fever”. I brought my first record, Queen’s “We Will Rock You”. The expression “Drinking the Kool-Aid” was coined, thanks to the egomaniacal yet charismatic psychopath,…
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Mints in a blue container and a toothpick
Honesty. Still the best policy.
The other day I had bowl of homemade pesto pasta for lunch. Just prior to a big presentation, a colleague leaned over and discreetly informed me that I had a piece of basil stuck between my front…
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Grafik Partner Johnny Vitorovich Gives Keynote Address on Destination Branding at the Virginia Government Communicators Conference
Grafik Partner and Creative Director Johnny Vitorovich addressed county and city representatives at Virginia Government Communicators (VGC) Conference last week in Lynchburg, Virginia. The VGC is a nonprofit of more than 200 members that advocate…
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