Alexandria, VA—November 16, 2010. Industry veteran and Grafik’s Vice President of Creative Strategies for the last eight years, Hal Swetnam has been appointed Chief Creative Officer, taking over the role held by CEO Judy Kirpich since the agency’s inception. In light of recent agency growth and expansion, Kirpich offered Swetnam the position with the intention of moving Grafik in a new direction. In this new position, Swetnam will touch every piece of business and share in the leadership of the firm. Creativity has always been at the forefront of every Grafik initiative, and with Swetnam’s accomplished background in brand strategy, this bold move cements the Grafik philosophy that every aspect of design must be driven by smart, clear, strategic messaging.
A seasoned copywriter and creative director, Swetnam has led branding efforts for clients across a wide variety of industries. He came to Grafik with nearly 20 years of extensive experience at large multinational agencies like Arnold Worldwide and small creative boutiques working on such clients as GEICO, Exxon Mobil, Lockheed Martin, and National Geographic.
“Grafik is in a great position right now,” said Swetnam. “Having emerged from a brutal economy, we are poised for a whole new type of growth. I look forward to helping Grafik build for the future.”
That exponential growth has been in full throttle this year with Grafik’s staff increasing by 25 percent. This is in addition to the 12 new client wins within just the last quarter bringing about $2.5 million in new business.
EDITOR’S NOTE: Founded in 1978, Grafik is an award-winning strategic marketing communications firm located in Alexandria, VA, specializing in brand and creative development across traditional and digital media. Current clients include: Software AG, U.S. Census, TARGUSinfo, EYA, Convergent Wealth Advisors, and Georgetown University.