Shift5
Campaign DesignIntegrated MarketingMedia StrategyWeb Strategy & UX
Neutralizing GPS Spoofing and Jamming
GPS spoofing and jamming are escalating threats to both national security and commercial transportation. These malicious acts create navigational errors that can compromise operational safety, especially in contested or congested geographies. Shift5 developed their GPS Integrity Module, a sophisticated, multi-faceted solution, to detect GPS spoofing attempts and alert operators, ensuring the safety and reliability of navigation systems.
Our role was to launch this solution to market, positioning Shift5 as a domain expert and building momentum with audiences ranging from military leadership to commercial fleet operators.
Solution
We delivered a cross-platform campaign designed to:
Establish Shift5 as a thought leader in GPS spoofing and electronic warfare
Introduce a differentiated, novel product with clear utility and urgency
Drive awareness and demand across both in-market and future-facing audiences
Collaborative ABM strategy
Grafik partnered with Shift5 to activate a targeted, account-based marketing strategy on the 6Sense platform. Together, we used real-time intent data and audience segmentation to identify, prioritize, and engage high-value defense and aviation accounts. This collaboration ensured messaging was aligned to buying stages, tailored to key decision-makers, and deployed efficiently across channels—maximizing impact and minimizing waste.
Headlines such as “Deception Denied” and “ETA or ETAin’t?” gave voice to a complex issue, connecting the dots between threat and solution in a way that felt grounded and urgent.
CreativE with purpose
We evolved Shift5’s visual identity to suit campaign needs while staying true to the core brand. Each asset was designed to work across display, social, and direct placements in industry publications—highlighting technical capabilities that are often hard to illustrate.
Multi-channel execution
From high-intent channels like Google Search, LinkedIn, and Defense News to broad awareness plays on Reddit and geofenced events, we reached both defense and commercial aviation decision-makers where they naturally engage.
Content that built credibility
Explainers, whitepapers, and lead-gen tools gave prospects multiple entry points—allowing Shift5 to guide buyers through an unfamiliar category at their own pace.
Impact
3.3m
impressions across all paid social media
104
additional leads from Aviation Week Placement
49
qualified leads from LinkedIn Content
Reddit emerged as the most efficient channel, driving volume and reach at the lowest cost
1132
target accounts reached, including Boeing, Lockheed Martin, and American Airlines
6.76%
CTR on Google, with strong engagement around GPS Spoofing and EW Keywords
Outcome
Through a tightly coordinated ABM approach, Grafik and Shift5 leveraged the full potential of 6Sense to identify and influence the right accounts—ensuring every campaign touchpoint was relevant, resonant, and measurable.
In this way, we did more than introduce a product—our bold, strategic, and built-to-scale creative helped Shift5 take ownership of an emerging category.