The challenge

Every day, people with chronic conditions find hope in new treatments, only to be shocked by costs that are simply too expensive even with insurance. Thankfully, co-pay assistance charities like Good Days raise money to pay for what insurance won’t. Good Days turned to Grafik to make it easier for everyone—patients, caregivers, pharmacies and donors—to find, and offer, life-changing help.

The site had to empathetically tell the story of what this charity does, and at the same time make it easy to get—and give—the help that can decrease suffering and extend lifespans for the chronically afflicted. We even supplied a new mantra that summed up this dual mandate: effective compassion.