Having served on both sides of the table, Robin brings a unique perspective to Grafik and her accounts. Her understanding of how best to take on branding and marketing challenges is shaped by a career that spans more than 20 years. Client-side, Robin has worked with global technology businesses helping executive teams achieve critical KPIs by architecting and executing cohesive marketing programs that demonstrate brand value and drive business. While working in a B2B Silicon Valley agency, she developed numerous award-winning marketing programs that enabled her clients to increase awareness and brand loyalty. And her experience with Grafik includes driving strategic branding engagements for Alion, Verizon Business, Capella Space, Global Automakers, and many other B2B and B2C-focused companies. Robin has the uncanny ability to translate market trends and clients’ business goals and objectives into the kind of clear, concise messaging that makes prospects take notice and keeps customers engaged.