Director, Creative

George Nicholas

George has always loved how Michelangelo responded when asked how he created one of his statues. “I saw the angel in the marble and carved until I set him free.” George believes every client has an angel waiting to be freed, and in the course of his career, he’s liberated them for well-established brands, including FedEx, NASDAQ, Chevrolet, and UnitedHealth Group. At Grafik, he plays the role of broadcast producer, creative director, and brand storyteller — parts he was meant to play. Originally from California and a bi-product of  UCLA and UC Irvine, this political junkie (as our client C-SPAN will tell you) has been right at home in the nation’s capital for almost three decades. And Grafik is better for it.


George Nicholas's favorite things
Dog wearing a suit
Why do I make animals wear clothes?
Photo of George speaking on stage on his bio page.
Isn’t it obvious?
Early recording machine
Producing my first radio spot.


George Nicholas's latest thinking