Tuesday, February 21st saw a new day dawning for our client, Strayer University. An awareness campaign, “Let’s Get it America” created by Erwin-Penland, broke in heavy broadcast rotation. You may have heard the radio and television already. Grafik’s job was to convey the tone and feeling of the campaign—America, you have the passion, determination, grit and desire to create and fill new jobs, and we’ll be there beside you when you do—all through the journey from awareness to enrollment as a student. Banner ads, landing pages, e-mails, a home page for the campaign at letsgetitamerica.com, and more, all went live last month. Below are some samples; and don’t forget to click on the link above.
We’re thrilled to help this innovative, 125-year-old University (and its fun and savvy marketing team) fulfill its mission of educating working adults.
George Nicholas, Creative Director
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