Black and white photo of a women's profile while she stares into the distance
Brand Identity / 03.06.2017

Getting “it” right—for Strayer and America

Tuesday, February 21st saw a new day dawning for our client, Strayer University. An awareness campaign, “Let’s Get it America” created by Erwin-Penland, broke in heavy broadcast rotation. You may have heard the radio and television already. Grafik’s job was to convey the tone and feeling of the campaign—America, you have the passion, determination, grit and desire to create and fill new jobs, and we’ll be there beside you when you do—all through the journey from awareness to enrollment as a student. Banner ads, landing pages, e-mails, a home page for the campaign at, and more, all went live last month. Below are some samples; and don’t forget to click on the link above.

Grafik brand launch team.

Grafik brand launch team.

We’re thrilled to help this innovative, 125-year-old University (and its fun and savvy marketing team) fulfill its mission of educating working adults.

George Nicholas, Creative Director

Grafik brand launch team.

Related Articles

The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
Read More
Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
Read More
person walking in office next to a conference room
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
Read More
White coffee cup next to a plant and black pen on a white table
Weekly lightning chat:, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
Read More