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Entering New Markets
Speak to new audiences as if you’re old friends
New markets demand fresh thinking. With strategists who work alongside you to navigate the landscape, Grafik can help you pinpoint a position that reflects your brand and your purpose.
Whether it’s a sidestep, or a giant leap, we’ll guide you through a process that considers the implications, the opportunities, and the potential challenges for your brand. Our goal, as in any strategic effort, is to ensure you reach new audiences effectively and don’t leave loyal customers behind. With Grafik as your sherpa, you’ll discover the clearest path to increased awareness, broader appeal, and stronger buyer performance.
Immersive Research
- Internal Stakeholder Interviews
- External Stakeholder Interviews
- Communications Audit (All Messaging)
- Site Audit
- Competitive Review
- Competitive Digital Review (Including Social Media)
Sound Strategy
- Determine Brand Attributes and Pillars
- Target Audiences and Persona Development
- Positioning
- Naming
- Digital Marketing Strategy
- Mantra Development
Impactful Creative
- Visual Identity
- Logo
- Messaging
- Website
- Advertising and Marketing
- Outdoor
- Experiential
- Tradeshow
Firms we’ve helped
From technology to e-commerce to finance and beyond, we’ve built brands that create value, attract talent, and get people talking.
Featured work
Your brand should be the accelerant that rockets your company to greater and greater success. See how we’ve helped the following companies thrive.