Grafik is pleased to announce that it has been honored among the world’s most effective transformations in the 2020 REBRAND 100® Global Awards. This highest recognition for excellence in brand change underscores the impact for organizations like Australian Energy Foundation, Baker Hughes, and Accor Hospitality Group. Grafik was recognized for two of its recent initiatives: C-SPAN and Van Metre Companies.
Grafik’s rebrand of C-SPAN encompasses a new logo and visual identity that works seamlessly across broadcast, print and online. The brand rollout campaign, “Your Unfiltered View of Government,” coincided with the organization’s 40th anniversary and garnered 250,000 views in its first two weeks as #CSPAN40 trended on Twitter.
Grafik’s rebrand of Van Metre Companies encompasses a new brand architecture, positioning and digital strategy, messaging platform and visual identity. As part of the rebrand, we also leveraged a multisite solution for Van Metre’s distinct web properties, starting with a new corporate site that provides an overarching view of its real estate enterprise.
Marisa Güntlisberger, Director Omnichannel Experience at Branders offered, “Branding has become such an interdisciplinary craft, it’s fantastic to see how no matter the budget this is showing in projects all over the world.” Alexander Engelhardt, Vice President, Brand Management, Deutsche Telekom AG and 2020 juror noted, “To stay relevant brands must adjust to their context—evolving and reinventing themselves, and be recognizable and true to the brand’s core values. This is precisely what the REBRAND 100 competition brought to light. It is a cornucopia of superb examples of future-proof brands from all over the world—contemporary, smart, exceptionally creative.”
As in the past years of this prestigious program celebrating marketplace value, an international panel of industry experts reviewed the work in 37+ industries from around the world for this round.
As Shanoo Bhatia, 2020 juror, and Founder, Director, Eureka Moment describes, “The 2020 REBRAND 100 Global Awards was an eye-opener on the new challenges that prompt a rebrand as well as the solutions that drive enterprise growth and align brand with business strategy and purpose.”
Winning selections were for executed strategy that made an emotional connection and met strategic objectives with relevance to current audiences and prospects. Work launched between January 2017 and October 2019 were eligible for entry.
“Each round of this unique review of brand change, globally, never disappoints,“ said Anaezi Modu, Founder & CEO of REBRAND.” She continues, “Leading organizations continue to exemplify why brands are one of the most important business assets.”
About REBRAND™ and the REBRAND 100® Global Awards:
REBRAND is the world’s leading platform for brand transformation insights, case examples, and programs. Celebrating 15+ years of excellence, its renowned REBRAND 100® Global Awards is the most prestigious, juried recognition for repositioned brands. Featured in media like The Wall Street Journal, BBC, articles and books, results have generated the most comprehensive global library of brand change research and reference.
