Teacher and student reading

A Fabulous New Website for Long-Time Client, DC Prep

With Grafik’s help, DC Prep’s mission of bridging the educational divide in Washington, DC was put to the forefront with the launch of their new website, www.dcprep.org. Since its inception, Grafik’s work with DC Prep has been comprehensive, spanning all aspects of the school’s communication channels from strategic positioning to brand identity development to two versions of the DC Prep website. In the website’s most recent evolution, our goal was to better serve current parents, support teacher recruiting efforts, and provide potential parents with the information they need to enroll their children. To properly motivate their targets, we felt it important to highlight their awards and academic achievements, provide a rational, streamlined information architecture, surface prominent calls-to-action, showcase vibrant photography that visually demonstrate life at DC Prep, and fully integrate social media to personally connect with the audience.

Founded in 2003, DC Prep was established as a public charter school in order to bring exemplary academics and character development education to more than 3,000 preschool, elementary, and middle school students. DC Prep has a firm commitment to not only improve performance of low-income, minority students, but to also equip them with the skills needed for the rigors of higher education.

DC Prep homepage

Grafik logo as a placeholder for author's image
Teddi Segal

Related Articles

Google Analytics 4: Why you shouldn’t wait to migrate
Another directive has been cast down from our internet overlords: Google has announced it will be turning off Google Universal Analytics on July 1, 2023 and replacing it with Google Analytics 4, or GA4. This…
Read More
The ABCs of NFTs: A Crypto Crash Course
Although the 2022 Super Bowl is already well in our rearview mirror, trending topics and frequent Google searches reveal that a select group of ads shown during the biggest sports, entertainment, and marketing spectacle of…
Read More
making an online donation
The digital donor: Trends in fundraising behind the screen
2021 was the year of adjusting for nonprofits as the world trudged through the second year of the pandemic. Fundraising efforts continued to lean heavily on virtual events and peer-to-peer campaigns, but they also leveraged…
Read More
The new rules of SEO vs. SEM in content marketing
If the Internet is a highway, search engines are the map. In the past 20 years, search engines have grown from a useful tool to an absolute necessity for navigating the Internet. Nearly 93% of…
Read More