I am a sucker for beautiful packaging. So it is no surprise that while drifting through the aisles at my local Safeway three years ago, I spied some hand soap and moisturizer that was absolutely beautiful and also at closeout prices. Needless to say, as the bargain shopper that I am, I scarfed up 10 bars of soap and several bottles of body wash. And that is how I was introduced to the Method brand, one of the most progressive brands in the market today.
When customers expressed their thoughts on the blog to changes to the packaging, a Method employee gave an informed and thoughtful response
I recommend spending some time on their website and to pay close attention to their social media (Twitter and Facebook) since they seem to be doing everything right. They use their site and their blog to tap into the desires of their loyal fan base—and most importantly they actually listen and act on what users say. Take the pink grapefruit dish soap. Now this is a dish soap that I can really get behind—it has a lovely smell, has great packaging and is priced right. About a year ago they decided to change not only the packaging, but to rotate in a new fragrance. BTW—they are unique in that they are constantly changing fragrances and producing limited editions. If a limited edition proves to be very popular, it is elevated to permanent status. Well, pink grapefruit was rotated out. Pink grapefruit lovers were irked, voiced their complaints, and the company has brought back the fragrance and will most likely give it permanent status.
Not only is Method customer friendly, but environmentally friendly as well. Method uses the minimum amount of materials when creating their package design, and the few materials that are used, are biodegradable. Even the product (inside their package) has been designed to be eco friendly as well. Their site has a section devoted to the environment, their products and many of the their mantras have to do with being more eco-friendly.
Perhaps what I like most about this brand is that they are aggressive about engaging their audience. Their blog is up-to-date and interesting. They listen to and respond to comments in a thoughtful way, and their web presence fosters a friendly, engaged, progressive brand, and most importantly, they have brought back pink grapefruit!
