Grafik Blog Launching Ligado Networks Image
Brand Identity / 02.12.2016

Launching Ligado Networks

In a story that’s already appeared in the Wall Street Journal and countless industry publications, New LightSquared has rebranded itself as Ligado Networks. In an eight-month engagement that included strategic planning, naming, testing, visual identity development, and website design and development, Grafik led the Ligado team to a successful launch this week.

It was an opportunity to highlight the evolution of a big player in the telecommunications ecosystem. Moving forward, Ligado Networks intends to deliver next-generation connectivity—a strategic shift for a network service operator that had focused solely on providing satellite connectivity throughout the U.S. and Canada.

CEO, Doug Smith spoke to employees in a packed house on Wednesday morning, many of them already wearing their new corporate t-shirts. “As our lives become more mobile in an increasingly connected world,” he said, “the Ligado Networks brand underscores our mission to provide the mobile connections that support a growing variety of emerging applications.”

Ligado was one of a half dozen names we tested. Ultimately, it was the one everyone embraced. It translates from Portuguese and Spanish as being connected and ready to go. It clearly points to the company’s vision, and lays a foundation for brand storytelling. Similarly, the mantra, Making Stronger Connections, speaks as much to the relationships the company fosters as it does to the technology it advances.

The Grafik team created a high-impact brand identity that is already distinguishing Ligado Networks, and creating a design vocabulary for a lot of material still to come. It has been a great experience working with everyone on the client side, and we look forward to helping establish the Ligado Networks brand as a powerful leader in telecom.

Related Articles

The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
Read More
Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
Read More
person walking in office next to a conference room
Interiors: understanding both function & intention
Before we recommend any office interior branding opportunity, we agree on a desired tone, determine where the client is in their design and build process, and identify places where that brand can live organically. It…
Read More
White coffee cup next to a plant and black pen on a white table
Weekly Lightning Chat:, walls of trash, & Xbox
Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…
Read More