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Grafik’s Branding Work Propels JK Moving Services to be Recognized Among the 2012 REBRAND 100 Global Awards Winners

Our work for JK Moving Services to be recognized among the 2012 REBRAND 100 Global Awards winners

March 20, 2012—Grafik is pleased to announce that its branding work for client JK Moving Services has placed it among one of the world’s most effective rebrands in the eighth annual REBRAND 100 ® Global Awards. This recognition is the highest recognition for excellence in brand repositioning, and is the first and most respected global program of its kind. Grafik’s rebrand of JK Moving Services encompasses an effort that touches every facet of the brand from corporate mantra, to logo and visual identity, and every execution where the brand lives (e.g., moving trucks to uniforms to corporate website and brochures).

“Many projects had big ideas expressed elegantly through all methods of engagement—language, visuals, sound, etc.” said Shashi Caan, Founding Principal, The Collective US and UK and 2012 juror. Each year, an international and multidisciplinary mix of industry experts convenes to jury this annual competition. They consider “before” and “after” representations of brand transformations with written summaries and supporting elements that showcase integration of social media and mobile engagement.

“It is gratifying to be among the nation’s most recognized branding establishments,” said Judy Kirpich, founder and CEO of Grafik, and the strategic lead of the JK Moving Services account. “We’ve spent a decade focusing on strategic branding. It informs everything we do.”

According to the team at REBRANDTM, a small consulting firm or brand had as much opportunity to be selected as did global organizations with exponentially greater budgets since the name and size of the brand strategists are hidden from jurors during their review process. Emphasis was on executed strategy that made an emotional connection and met the stated objectives and needs of the identified target audience and prospects.

“Grafik Marketing Communications armed themselves with solid research and customer testimonials before embarking on a one-year rebranding program for JK Moving,” said Charles Kuhn, Founder, President and CEO, JK Moving Services. “They completely reorganized our brand architecture and rolled out a powerful new corporate mantra that resonated with every division and facet of the company.”

The 2012 winners represented over 28 countries and 34 industries. They ranged from One Foundation (Global Ethics Ltd), Pfizer, National Music Centre (Canada), Merck Millipore, and Cisco. In addition to in-house teams, small agencies, and representatives of multinational corporations and nonprofits, competing firms included Interbrand, SNK, Lippincott, Siegel+Gale, and Brandient.


About Grafik: Founded in 1978, Grafik is an award-winning strategic marketing communications firm located in Alexandria, VA, specializing in brand and creative development across traditional and digital media. Current clients include: U.S. Census, Honda North America, EYA, Convergent Wealth Advisors, Global Automakers, Prostate Cancer Foundation, and DC Prep.

About JK Moving Services: For over 30 years, JK Moving Services ( has provided local, long distance, and international relocation services to a variety of commercial, residential, and government clients. Headquartered in Sterling, Virginia, the company maintains a full-time, professionally trained staff of relocation and move management experts committed to providing the highest level of customer care.

About REBRAND™ and the REBRAND 100® Global Awards: REBRAND is the world’s leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNNMoney, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2012 winners showcase is at

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Teddi Segal

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