Mantech

Campaign DesignMedia StrategyVisual Identity

Always Advancing

In 2022, following its acquisition by Carlyle’s Global Private Equity, Mantech embarked on a strategic transformation to reposition itself as a digital-forward organization. While traditionally known for engineering excellence, the company was looking to highlight its expanded capabilities in digital services such as cybersecurity and artificial intelligence. With expertise spanning cybersecurity, AI/data analytics, IT modernization, and systems engineering, the company needed to build on its reputation for delivering secure, mission-critical technology solutions across C5ISR, cloud migration, logistics, and lifecycle operations.

Shifting to a digital-first innovator

Early initiatives—including external market research and a website redesign—helped initiate the shift in perception and identify key areas for growth. As the company’s vision evolved, it became clear that a more comprehensive brand strategy was needed to fully express its future direction. Mantech recognized the opportunity to redefine its brand identity, reshape market perception, and guide internal culture through transformation. To achieve this, the company turned to Grafik.

Standing at the center of the new brand expression is a mantra created by Grafik—a bold rallying cry that honors Mantech’s 50+ year legacy while embodying its relentless innovation and mission-first focus.

To maximize external impact, Grafik designed a full suite of creative assets for a high-visibility Metro Center station takeover in Washington, DC—a campaign featuring more than 200 ad placements across 13 unique formats. The refreshed identity came to life in one of the city’s busiest transit hubs, amplifying Mantech’s bold new presence at the heart of the nation’s capital.

Grafik also designed a full suite of branded collateral to ensure consistency and impact across every touchpoint. This included a flexible system of supporting brand patterns and a custom-designed icon suite to bring clarity and cohesion to complex content. Comprehensive brand guidelines tied everything together, giving Mantech the tools to maintain a strong, unified presence moving forward.

To spark excitement internally, Grafik designed custom employee swag kits that brought the new brand to life. Each kit was packed with bold, high-quality items that reinforced pride, unity, and Mantech’s forward-focused identity.

Outcome

The refreshed brand launch made a clear impact inside and out. Employees quickly embraced the new identity, energized by bold visuals and branded experiences that brought the cultural shift to life. Outside the organization, Mantech’s Metro Center takeover turned heads and signaled its digital-first direction. According to Mantech, the Grafik-designed creative sparked strong engagement and visibility, reinforcing its role as a forward-looking tech partner. The result: a sharper, more modern brand that honors its roots while successfully repositioning itself as a leader in digital services ready to meet the brand—and mission—needs of tomorrow.

Aledade

Campaign DesignIntegrated MarketingVisual Identity

Do More Good

Aledade is the largest network of independent primary care in the U.S., enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. By providing actionable insights and dedicated support, Aledade enables primary care organizations to succeed financially by keeping patients healthy. Together with more than 2,400 practices and community health centers in 46 states and the District of Columbia, Aledade manages accountable care organizations that serve nearly 3 million patient lives.

Since Aledade’s founding, so much had changed: a five-person start-up is now the nation’s largest network of independent primary care and a pioneer in value-based care enablement.  As Aledade marked its ten year milestone in 2024, leadership recognized it was time to update their visual identity and increase brand awareness. That’s where Grafik came in.

Delivering a purpose-driven brand

Aledade had just minted a simple, yet powerful brand mantra, Do More Good, inspired by their mission to deliver better health, better care, and lower costs — creating a health care system that is good for patients, good for practices, and good for society. As Grafik’s designers set about to bring Aledade’s visual identity to life, our marketing strategists created a channel plan tailored to three primary audience segments, and creative leads began work on a powerful brand video to demonstrate the full impact of partnering with Aledade.

With a clear vision and a powerful message, Grafik teamed up with the talented folks at UNRIVALED to bring their story to life. By choosing to feature partner physicians and their patients, we produced a brand video that not only captured the heart of Aledade’s mission, but also delivered the real-world power of value-based care — while generating a wealth of footage for 15- and 30-second ad formats. Every scene, from interviews to b-roll, was thoughtfully crafted to tell a story that resonates.

Grafik was tasked with redesigning Aledade’s visual identity, from developing a new logo to supporting brand awareness with strategic campaign recommendations. With the goal of simplifying and strengthening the brand, the new logo delivers modern clarity, while the broader identity highlights Aledade’s human side with more authentic imagery, a rich 508-compliant color palette, and carefully refined typography.

A clean, versatile icon designed for shorthand use — perfect for social media and anywhere the full logo isn’t needed.

Outcome

This deeply collaborative effort unified stakeholders across growth, communications, and policy under a revitalized brand platform. Grafik delivered a flexible suite of creative assets — including a new visual identity, video content, and a multi-channel campaign strategy — that not only elevated Aledade’s market presence, but equipped the team with tools to drive awareness, influence decision-makers, and sustain long-term growth well beyond the initial launch.

Shift5

Campaign DesignIntegrated MarketingMedia StrategyWeb Strategy & UX

Neutralizing GPS Spoofing and Jamming

GPS spoofing and jamming are escalating threats to both national security and commercial transportation. These malicious acts create navigational errors that can compromise operational safety, especially in contested or congested geographies. Shift5 developed their GPS Integrity Module, a sophisticated, multi-faceted solution, to detect GPS spoofing attempts and alert operators, ensuring the safety and reliability of navigation systems.

Our role was to launch this solution to market, positioning Shift5 as a domain expert and building momentum with audiences ranging from military leadership to commercial fleet operators.

Solution

We delivered a cross-platform campaign designed to:

Establish Shift5 as a thought leader in GPS spoofing and electronic warfare

Introduce a differentiated, novel product with clear utility and urgency

Drive awareness and demand across both in-market and future-facing audiences

What made it work

Collaborative ABM strategy

Grafik partnered with Shift5 to activate a targeted, account-based marketing strategy on the 6Sense platform. Together, we used real-time intent data and audience segmentation to identify, prioritize, and engage high-value defense and aviation accounts. This collaboration ensured messaging was aligned to buying stages, tailored to key decision-makers, and deployed efficiently across channels—maximizing impact and minimizing waste.

Headlines such as “Deception Denied” and “ETA or ETAin’t?”  gave voice to a complex issue, connecting the dots between threat and solution in a way that felt grounded and urgent.

Shift5-Deception-Denied-Maintain-GPS-integrity-with-on-board-OT

CreativE with purpose

We evolved Shift5’s visual identity to suit campaign needs while staying true to the core brand. Each asset was designed to work across display, social, and direct placements in industry publications—highlighting technical capabilities that are often hard to illustrate.

Multi-channel execution

From high-intent channels like Google Search, LinkedIn, and Defense News to broad awareness plays on Reddit and geofenced events, we reached both defense and commercial aviation decision-makers where they naturally engage.

Content that built credibility

Explainers, whitepapers, and lead-gen tools gave prospects multiple entry points—allowing Shift5 to guide buyers through an unfamiliar category at their own pace.

Shift5-Social-Post-Case-Study-ETA-or-ETAin't

Shift5-Social-Post-Case-Study-Deception-Denied

Shift5-Turn-Sensor-data-into-actionable-intelligence

Shift5-Observe-OT-Data-For-GPS-Integrity

Impact

3.3m

impressions across all paid social media

104

additional leads from Aviation Week Placement

qualified leads from LinkedIn Content

Shift5-Case-Study-Reddit-emerged-as-the-most-efficient-channel

Reddit emerged as the most efficient channel, driving volume and reach at the lowest cost

1132

target accounts reached, including Boeing, Lockheed Martin, and American Airlines

6.76%

CTR on Google, with strong engagement around GPS Spoofing and EW Keywords

Outcome

Through a tightly coordinated ABM approach, Grafik and Shift5 leveraged the full potential of 6Sense to identify and influence the right accounts—ensuring every campaign touchpoint was relevant, resonant, and measurable. In this way, we did more than introduce a product—our bold, strategic, and built-to-scale creative helped Shift5 take ownership of an emerging category.

Services

Branding

Marketing

Web Design & Development

Mantech

Mantech

Always Advancing

Shifting to a digital-first innovator

Outcome

Aledade

Aledade

Do More Good

Delivering a purpose-driven brand

Outcome

Shift5

Shift5

Neutralizing GPS Spoofing and Jamming

Solution

We delivered a cross-platform campaign designed to:

Collaborative ABM strategy

CreativE with purpose

Multi-channel execution

Content that built credibility

Impact

Outcome