SVP, Chief Brand Strategist

Hal Swetnam

As Grafik’s top brand strategist, Hal is squarely focused on helping clients stand out in a sea of sameness. He has spent the last 30 years helping brands find their northstar, their mantra, and their voice. After graduating from the University of Texas, Hal took on big name clients, such as Hilton, National Geographic, and ExxonMobil. Today at Grafik, Hal is at the center of our most transformative work, regularly leading strategic efforts and guiding creative development for nonprofits, tech companies, real estate developers, and national associations. All have come to rely on his expertise in uniting individuals around a common purpose and generating richer engagement with audiences.


Hal Swetnam's favorite things
What, How, Why written in 3 circles
My mission
You don't have to change much to change everything poster
My mantra
Image of Hal Swetnam's, our SVP, dog
My most attentive audience
Disney Castle colored pink
My home away from home


Hal Swetnam's latest thinking