We’re most proud of the praise and accolades we receive from our clients, but occasionally, it’s rewarding to see our work compared with that of top global brands. In a juried competition that included work from 36 countries, two of our recent rebranding efforts were selected as the top 100 of the year. REBRAND, the leading global resource for case studies on effective brand transformation, named its 2016 REBRAND 100® on Monday, and included the work we did with Cystic Fibrosis Foundation and Waldron Private Wealth.
To be counted among the top 100 is a great honor not only because of the other 98 global brands recognized, but because REBRAND focuses on the importance of building, cultivating, and evolving brand value. In other words, this is not a design competition or “beauty contest” but rather a showcase for strategic firepower and thoughtful implementation.
We believe our work changes the way our clients see their brands, and creates better opportunities for engagement with customers. In the case of CFF and Waldron, our efforts have fueled growth and inspired new programs and experiences designed to underscore brand value.
So cheers to all who were part of these two rebranding efforts. And here’s to many more entries in the coming years!