Visual Content | Part 5 | Brand Storytelling for B2B Marketing

Visual Content: Part 5 — Storytelling for B2B

Storytelling for B2B can prove to be challenging. Hear how we need to evolve as marketers and leverage storyscaping for success:

Marketing for growth: how to thrive in 2025

Last month, my colleague Tanya Nazarian and I had the opportunity to join the Northern Virginia Tech Council’s Marketing & Growth panel for a lively discussion on how marketers can adapt, grow, and thrive in…

What’s going on with TikTok?

Time was running out for one of the most popular apps in the United States. With a national ban looming, the fate of TikTok—a social media app that allows users to create, watch, and share…

Creative ways for B2B brands to leverage experiential marketing

Experiential marketing is often associated with consumer-facing brands, but B2B companies can also tap into its power to build deeper connections with clients and prospects. By focusing on unique, interactive experiences, B2B brands can differentiate…

Building a “lingua franca” for creativity and business

At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…

Visual Content: Part 5 — Storytelling for B2B

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