Visual Content Part 4 | Instagram for Business Marketing | Grafik

Visual Content: Part 4 — Instagram

Marketers now have the power to tell their story with imagery—and in real time—thanks to Instagram. See how some brands boost engagement using exclusive, behind-the-scenes footage. Watch the video below:

Creative ways for B2B brands to leverage experiential marketing

Experiential marketing is often associated with consumer-facing brands, but B2B companies can also tap into its power to build deeper connections with clients and prospects. By focusing on unique, interactive experiences, B2B brands can differentiate…

Stratfest 2024: Building a Lingua Franca for Creativity and Business

At this year’s Stratfest, curated by the national advertising agency industry association 4A’s, the overarching theme was “Lingua Franca” — a powerful metaphor for a shared language that connects diverse stakeholders in marketing, advertising, and…

Breaking through the noise: How B2B brands stand out on social media

I’ve said it before and I’m saying it again: In the crowded world of B2B marketing, where everyone is vying for attention, standing out isn’t just a luxury—it’s a necessity. Today’s B2B brands face immense…

Advertising during the Olympic Games: B2B companies take bigger swings

The 2024 Olympic Games have come to a close and while the number of group chats or workplace Slack channels nationwide having fervent discussions about Katie Ledecky and Simone Biles are finally beginning to peter…

Visual Content: Part 4 — Instagram

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