Grafik The Right Idea written on a brick wall

TypoThom + the Grammys = FTW

I realize that this treatment of using type as illustration is not 100% type, but you have to agree that it is beautifully executed. The concept behind the design is just muy fabuloso. Helps that it is a depiction of Thom Yorke—one of my favourite musicians that have stood the test of time.

» Regurgitated info c/o Pitchfork

After a long, dark slumber, the Grammys may be waking up. The tiny gramophone awards have suffered a steady decline in interest (last year’s broadcast was second to only 2006’s all-time ratings low), but this year’s surprisingly aware nominees—Lil Wayne, M.I.A., Radiohead, Kanye, T.I.—and an admittedly eye-catching ad campaign are poised to prevent more dismal numbers for the February 8 telecast.

Part of Grammy’s “Celebrate the Music That Made Us” campaign, the ad is made up of the names of songs that have influenced Mr. Yorke over the years, including Björk’s “Unravel” (web-famously covered by Radiohead), David Bowie (“Ashes to Ashes”) and Liars (“The Wrong Coat for You Mt. Heart Attack”). Grammy gets to use Thom; Thom gets to promote Liars song names. An even trade!

Animation of a woman
Katherine Slack

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