Grafik The Right Idea written on a brick wall

Twitter for peace

I admit that I have been having a tough time figuring out how to really use twitter. So many of the examples I have encountered seem rather prosaic—ways for friends to keep in touch—not that there is anything wrong with that. But finally I have seen some examples of how twitter is being used that has broader implications.

I was listening to a piece about two bloggers—one in Israel and one in the Gaza strip. One Israeli—one Palestinian. And these two bloggers have never met- yet they have managed to forge a relationship and understanding that transcends the often anonymous world of blogging. One is named Peace Man and one is called Hope Man—and they have been corresponding with each other for over a year. What is amazing about this is the care and concern that has developed between the two men. And it is a pity that there are not more opportunities for Palestinians and Israelis to interact in this fashion.

At any rate—following up on this story I found an interesting piece on how the Israelis and Arabs are using twitter and different social media to convey information when journalists are barred from the Gaza strip.

In the Israeli case, the Israeli consulate has launched a twitter feed that posts the Israeli side of the Gaza story and is able to get their point of view out quickly. They are sending out facts like “More than 10,000 rockets were launched from Gaza towards israel in the last 8 years,” and tons of links to articles that support their point of view. Whether you agree with the statements or not—it is clearly a smart way to get short messages out to a large group of people in minutes. In one short week they have 143 updates and over 4000 followers.

On the Arab side of the fence, Al-Jazeera is updating constantly using twitter and text message updates on this website.Since they have not been able to get correspondents into the Gaza territory they have been using twitter and SMS to get information. Of course that presents a problem in terms of the validity of the information- but that is probably true with every situation where “news” is being produced by non-journalists.

So—my takeaway on this—great examples of how “news” can be desemminated—in one case by the Israeli government to give their point of view, and in another by the official mouthpiece of the Arab world. In both cases, buyer beware. Clearly neither side is presenting both sides of the story—and the reporting is clearly biased. But both sides have clearly figured out another way to get messages out quickly to their respective audiences. And I for one, now understand the power of twittering.

Related Articles

What B2B Marketing Leaders Really Want in 2024
As we traverse 2024, B2B marketing executives face a rapidly evolving landscape with both new challenges and opportunities—looking at you, AI. To better understand their priorities, pain points, and what they truly value in an…
Read More
How to go cookieless in 2024: What marketers need to know
Beginning the first week of 2024, Google is set to being phasing out third-party cookies. With cookied inventory accounting for 78% or more of programmatic ad buys, the post-cookie era will bring about a seismic…
Read More
How brands are using AI and more to deck out social feeds for the holidays
As the holiday season approaches, businesses are gearing up for the annual online shopping frenzy. With consumers increasingly turning to the digital realm for their holiday purchases, social media advertising has become a crucial tool…
Read More
INBOUND 2023: The brave new world of the AI boom
Earlier this fall, several members of the Grafik marketing team attended INBOUND, a cutting-edge marketing and technology conference hosted by Hubspot. The event was jam-packed with insights, innovation, and inspiration, with two dominant topics that,…
Read More