Grafik Blog Rebranding a Startup for Market Entry image

Rebranding a Startup for Market Entry

Working with a startup is always an exciting exercise and our collaboration with Carsquare, an automobile meta-search engine, was no exception. Carsquare, like many startups, was founded in the proverbial “garage”. They focused all of their initial resources on software development, and once the company received their initial round of venture funding, they recruited Grafik to create a consumer-facing brand.

Over the past five months the Grafik team has worked with the founders’ to ensure their innovative thinking transforms the market. The mantra we developed, ‘Search them all. Find the one.’, encapsulates the product’s dual strengths, a uniquely robust platform and a customized user experience. By incorporating a magnifying glass into the logo, we reinforce the notion that—in one place—consumers can now see cars from all of the top automotive sites, access reviews and advice, and save the results of their searches.

Since Carsquare is a meta-search engine, brand experience is directly intertwined with the website’s functionality. Our designers created a simple and seamless user experience that features new capabilities including garage bays to save search results, articles and videos about the car buying process and comment sections. While implementing the latest tools we equipped them, and the entire site, for search engine optimization and search engine marketing.

To turn the brand experience into a reality we crafted a digital marketing strategy, and with a limited budget we maximized our return on investment by deciphering which targeting methods were most effective at reaching people in the car buying process. We also aligned the brand across social media platforms.

Already, our strategy has led Carsquare to exceed monthly goals and has positioned this startup as one to watch. Continue to follow Carsquare as it disrupts the status quo and accelerates down a new road in the automotive search market.

Grafik logo as a placeholder for author's image
Rachael Factor

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