Grafik Blog OMG Instagram Is Finally Evolving Image
Brand Identity / 05.12.2016

OMG. Instagram is (finally) evolving.

Instagram has launched a colorful new logo and said goodbye to its skeuomorphic camera icon that users have come to know and love. Why would the company behind one of the most recognizable app icons of all time decide to update their image? The company said that its old logo felt “dated” and opted for a more colorful and minimalist design that Instagram feels is more in line with the aesthetic of its app’s users. Instagram has evolved from a place to share filtered photos to a much larger global community of interests where users share more than 80 million photos and videos every day. According to Instagram, the updated logo reflects how vibrant and diverse the storytelling on its app has become. While this may be true, I feel that the new icon is too far of a departure from the charming icon that takes you back to the days of instant polaroid photos.

When a company rebrands itself or simply updates its image, there is always bound to be pushback from the community. Do users like the old logo better than the new one, or is it strictly a visual shock from the status quo? I believe it’s the latter, and after users get past the jokes about the new logo and get used to seeing the new icon on their phones and tablets, they will soon begin to forget about the outdated skeuomorphic design of the old logo. Our attention spans are short, and our phones and tablets are crowded with competing app icons. Although I feel that the new logo is a little generic and lacks the charm of the original design, I do believe the bright and bold redesign will function to distinguish itself from its competition and grab your attention.

What do you think about Instagram’s new logo? We’d love to hear your thoughts. Tweet @grafikdotcom.

Scott Oppenheim, Interactive Art Director
Scott Oppenheim Interactive Art Director Leveraging a variety of talents, Scott’s work spans web design, user experience, mobile apps, and print and has been providing thought leadership and design solutions for more than 10 years.

Related Articles

How the current social climate is impacting color trends in design
As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…
Read More
Inclusive design considerations
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
Read More
The explainer video, explained
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
Read More
Mindfulness in the creative process
According to Thomas Edison, genius is 1% inspiration and 99% perspiration. But finding that 1% can be challenging. As a creative, I’ve always been perplexed by the way “ah-ha” moments manifest themselves without warning. But…
Read More