The Honda In America web and mobile site
Grafik helped Honda GR shift into high gear with the launch of www.hondainamerica.com. Directed towards policymakers on the Hill, the site features the most up-to-date information about Honda’s efforts in the areas of fuel efficiency and advanced safety technology, as well as detailed investment data about the company’s manufacturing, employment, and purchasing history in America.
“It’s a responsive web design, which means it adapts to its environment. The same site looks different on the web and on mobile,” said Greg Appler, VP Interactive for Grafik. This provided great cost savings to Honda, as they didn’t have to build a separate mobile site, but their users are able to easily view the site on mobile devices. “Additionally, the magazine style format leverages contemporary experience technologies to enhance interaction and usability.”
In previous years, Grafik helped Honda GR produce a comprehensive data book, however with this new effort, not only is the company able to extend its reach—but it is more environmentally sustainable.
“We now offer our audiences the same valuable information, and more, via the web with HondaInAmerica.com,” said Edward B. Cohen, Vice President Government & Industry Relations for Honda North America, Inc.
Grafik was so proud of the work, we entered it into the DC Ad Club’s Best of DC Agency Showcase, featuring the year’s best marketing presented by the area’s top creative agencies. The panel of judges selected the site to be among the work that will be presented. On November 15, Greg Appler and Creative Director Gregg Glaviano will share the inspiration behind the execution of this, deemed one of the best marketing campaigns of 2011.