Grafik The Right Idea written on a brick wall

Grafik Designs Packaging for the United Way

Grafik is proud to have recently designed packaging for the United Way’s “What Matters?” Public Service Announcements (PSAs) which are targeted toward broadcast media outlets. The Grafik design team created eye-catching, professionally compelling packaging to pique the interest of station directors, who receive PSAs daily and don’t have time to review each and every one.

Grafik designed the packaging for a Beta tape and CD-ROM that will be sent to television and radio stations, respectively. Included in each package will be storyboard scripts and thumbnail photographs to give each recipient a high-level introduction to the enticing visual and/or audio materials enclosed. The packaging captures the United Way’s recently refreshed brand essence and tone.

Grafik Logo
Grafik

Related Articles

New year, new initiatives, new RFPs
It’s that time of the year when budgets renew, priorities change, and organizations refocus. And with big goals looming large ahead, you may be looking for an outside creative partner to help deliver expertise, guidance,…
Read More
Rethinking your donor engagement strategy? Start here.
As summer comes to a close, we’ve rounded up the hottest nonprofit sector stories, data, and trends to help take your fall fundraising efforts to new heights. 1. Not just for retail: The surge in…
Read More
How Nonprofits Can Beat the “Summer Slump”
While many nonprofits struggle to engage donors during the summer months, it’s a great time to take stock in your organization’s communications strategy and start charting a course for the months ahead. Here are a…
Read More
Three ways to optimize your holiday giving campaign
With one week to go until Giving Tuesday, nonprofit marketers are gearing up to drive millions of dollars in donations from U.S. consumers. Fundraising platform Classy reports that since 2012, “awareness of the day has…
Read More