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Grafik Designs Packaging for the United Way

Grafik is proud to have recently designed packaging for the United Way’s “What Matters?” Public Service Announcements (PSAs) which are targeted toward broadcast media outlets. The Grafik design team created eye-catching, professionally compelling packaging to pique the interest of station directors, who receive PSAs daily and don’t have time to review each and every one.

Grafik designed the packaging for a Beta tape and CD-ROM that will be sent to television and radio stations, respectively. Included in each package will be storyboard scripts and thumbnail photographs to give each recipient a high-level introduction to the enticing visual and/or audio materials enclosed. The packaging captures the United Way’s recently refreshed brand essence and tone.

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