Grafik The Right Idea written on a brick wall

George Mason University Changes its Athletic Identity

George Mason University has been working with Grafik to update their athletic logo. For the last 5 months Grafik has worked with members of the athletic department to create a new mark that will be placed on all team uniforms, at center court at the Patriot Center, and on all sports promotional materials.

After an in-depth look at all NCAA member logos, and careful attention to teams in the George Mason conference, Grafik decided to energize the existing stars and stripes mark that the University has been using for the last few years. The new mark will be unveiled in the fall sports season.

Grafik Logo
Grafik

Related Articles

Building a better B2B website: Overcoming common challenges
Understanding your audiences: The foundation of website success Every successful website starts with a sound strategic plan focused on understanding your audience. At Grafik, we emphasize developing detailed website personas and mapping out user journeys…
Read More
The crucial role of user experience (UX) in B2B marketing
In the fast-paced digital world, it’s a battleground for the attention of potential clients. Among the competition, one key factor arises as a driver of success: User Experience (UX). It’s importance in B2B marketing can’t…
Read More
Why website accessibility should be part of your DE&I agenda
In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…
Read More
The AI invasion: Keep calm and create on
If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…
Read More