Person working on their laptop

Simply Arresting: Designing for Technology

IBM Ad Chicken Lips

While waiting for my flight at Reagan National Airport, I happened to look up and experience one of the most striking technology campaigns I’ve seen in a while. The Smarter Planet campaign, designed by Ogilvy Paris for IBM, employs a collection of simple yet sophisticated illustrations by Noma Bar titled Outcomes. His work precisely uses shapes, form, and negative space showcasing his skills as an artist, illustrator, and designer. The resulting images are deceivingly simple and often require an extra moment to see the meaning within. I only wished I had taken a photo of the actual display at the airport, however the images below should give you a good idea.

Noma Bar's Outcomes illustrations for IBM's Smarter Planet campaign
Noma Bar’s Outcomes illustrations for IBM’s Smarter Planet campaign

Related Articles

Building a better B2B website: Overcoming common challenges
Understanding your audiences: The foundation of website success Every successful website starts with a sound strategic plan focused on understanding your audience. At Grafik, we emphasize developing detailed website personas and mapping out user journeys…
Read More
The crucial role of user experience (UX) in B2B marketing
In the fast-paced digital world, it’s a battleground for the attention of potential clients. Among the competition, one key factor arises as a driver of success: User Experience (UX). It’s importance in B2B marketing can’t…
Read More
Why website accessibility should be part of your DE&I agenda
In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…
Read More
The AI invasion: Keep calm and create on
If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…
Read More