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What B2B Marketing Leaders Really Want in 2024
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Google makes the rules. Here are the top 3 for 2020.

2019 was a big year for Google search. Google set into place multiple updates cementing its transformation from a mere search engine to a content curator for the modern user. Powering this shift is Google’s…

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Influencer marketing: its current state and future

Episode Summary: What exactly is a social media influencer, and why do brands love working with them? In this episode, Justine Hong, a Grafik project manager and local D.C. influencer, came into the studio to…

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Pinterest & Snapchat shift to a more authentic social media experience

Social media platforms can feel like a dime-a-dozen these days: between Facebook, Instagram, Youtube, Tumblr, Tik Tok, Twitter, Linkedin, WeChat, WhatsApp and many more, studies show that 77% of internet users worldwide use a social…

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Nike Stranger Things Shoes
How Nike made the most of its brand collaboration with Netflix

Sadly, fireworks weren’t on my mind this past Independence Day. The only thing I cared about was the premiere of Stranger Things season three, which was released the same day. Aside from my genuine love…

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Three mental health awareness campaigns that hit the mark in May

Here’s a scary statistic: studies show that 1 in 5 Americans suffer from mental illness each year. That’s 43.8 million people in the US alone. Yet, we’re still living in a society that stigmatizes the…

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Key in door
Improving CX: The future of real estate marketing

At this year’s International Builders’ Show (IBS) in Las Vegas, there was one theme we saw popping up constantly, whether the breakout session was focused on business, marketing or technology: Customer Experience (CX). As a…

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Orange Coke Billboard
Sentiment analysis: the world may not want an Orange Vanilla Coke

Mission accomplished Coca-Cola. Every American basketball fan is now definitely aware of your new Orange Vanilla flavor. But whether or not they’ll buy it may be another matter entirely. As one of the most visible advertisers…

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Weekly Lightning Chat: Virtual fashion, SXSW, & presidential hopefuls

Each week, we convene for a caffeine-fueled “Lightning Chat” about the past week’s hottest news. Through cross-functional input and debate from different teams – designers, developers, strategists and anyone else that’s in the trenches on…

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