Understanding your audiences: The foundation of website success Every successful website starts with a sound strategic plan focused on understanding your audience. At Grafik, we emphasize developing detailed website personas and mapping out user journeys…
In the fast-paced digital world, it’s a battleground for the attention of potential clients. Among the competition, one key factor arises as a driver of success: User Experience (UX). It’s importance in B2B marketing can’t…
In the previous segment of our Web Accessibility Standards series, we delved into the significance of website accessibility and its profound impact on user experience. In this installment, we’ll dig deeper and explore a set…
If you’re as chronically online as I am, you couldn’t open a social app in December without seeing artificial intelligence portraits of your friends and peers. Many of the portraits come from the app Lensa,…
As designers, we are taught that our color recommendations and choices influence our client audiences, their interactions with interfaces, how brands resonate with individuals, stand out from their competitors, and more. Color consulting is a…
At Grafik we have always been committed to having inclusive representation in our creative. But after witnessing the horrific murders of Black men and women at the hands of police and the subsequent Black Lives…
Part 1: What is website accessibility? Did you know that a staggering 12+% of the US population has a disability? When you consider that many marketers are striving to increase visitor traffic by mere percentage…
If you’re looking for an easily digestible way to communicate what your company does, consider producing an explainer video. Instead of trying to describe your company’s process or services with plain text, an explainer video…
