The first steps to creating a brand identity by one of the top digital agencies in Washington DC.

Brand Identity

Making sure all eyes are on you

You need to be instantly recognizable, wherever customers may find you. So we go beyond ensuring a consistent look and feel to set about making your brand unforgettable.

Visual identity system elements for IAP, a client in the government contracting market.

Visual identity

Behind every color, font, style of photography or illustration we recommend is a rationale. Our designers and artists ensure the choices we make in presenting you to the world—across every channel—reflect the company we’ve come to know through the creation of your brand strategy.

Diagram of brand pillars and focus on whiteboard.

Messaging

We identify what’s most important to each audience, then go beyond topics to discover the voice that’s true to the relationship. We test and refine to make sure it’s right—how you speak about yourself, your industry and your customers is as much a part of your identity as your logo.

Naming

Naming is at once one of the most basic and complicated, vital decisions you can make. From companies to divisions to new products, we help you navigate everything from patent and trademark issues to the internal rollouts that gain full company buy-in.

Logos

In a world where emojis have become a legitimate form of communication overnight, it’s clear your logo is today more important than ever. What’s not so obvious is how much work and strategy go into the design of a logo before pen ever touches paper (or stylus touches pad).

Mantra

Capturing the immutable spirit of your firm in as few words as possible is not easy. But it does so much for a brand, informing everything you do as an organization. Marketing campaigns, employee initiatives, recruitment, brand storytelling—all are guided by your mantra.

Featured brand identity work

Your brand should be the accelerant that rockets your company to greater and greater success. See how we’ve helped the following companies thrive.

Capturing lightning in a bottle

Yes, it’s informed by strategy. Yes, there’s a rationale behind its creation. Yes, we have a proven process. But there’s still something ineffable about designing a logo, an art form we’ve practiced at an astonishingly high level from day one of our existence. Take a look.

See how a multichannel identity increases engagement »